Cooper Flagg, just 18 years old, led Duke to the NCAA Final Four, where they suffered a heartbreaking loss to the Houston Cougars. He’s widely expected to be the No. 1 pick in the 2025 NBA Draft and is already attracting major endorsement opportunities—but this latest partnership belongs to his mom.
After a record-breaking freshman year from Cooper Flagg, his mother, Kelly Flagg, has landed an endorsement deal of her own.
Kelly Flagg recently announced a collaboration with Dr. Scholl’s, a brand known for its foot and skincare products.
“As a mom of three boys who are all active in sports, I’m thrilled to be teaming up with Dr. Scholl’s®,” she wrote. “Moms are the driving force behind every athlete—whether it’s cheering from the sidelines, running between games, or making sure our kids are prepped and ready. We’re clocking in just as many miles as they are! Dr. Scholl’s® insoles are that extra support that keeps us going through it all.”
Kelly is no stranger to basketball herself. She played at the University of Maine in the late ’90s and helped lead the team to its first-ever NCAA Tournament win during the 1998-1999 season. Her husband, Ralph, also played college ball at Eastern Maine Community College.
During high school, Cooper starred in Maine and represented the U.S. on the under-17 national team at the Basketball World Cup, where he averaged 9.3 points and 10 rebounds per game.
In his first season at Duke, Flagg played in 37 games and put up impressive numbers—19.2 points, 7.5 rebounds, and 4.2 assists per game.
On the endorsement front, Cooper already has deals with New Balance and made history as the first male college basketball player to sign with Gatorade.
