According to Football Insider, Newcastle United is currently undergoing a commercial revamp in order to “dominate” under new laws.
Premier League teams voted at a meeting to adopt a new financial model that would replace the present Profit and Sustainability Rules.
New laws will follow the approach adopted by Uefa, in which club expenditure is limited to a percentage of total revenue.
Clubs not involved in European competition can spend up to 85% of their total revenue on transfer fees, wages, and agent fees, but clubs in Europe are limited to 70%.
Newcastle sign six deals in plan to ‘dominate’ – more still to come
Newcastle’s revenue grew to £250 million in the current 2022-23 finances, but club owners PiF want to enhance that sum to compete with the ‘Big Six’.
Following the takeover in 2021, Newcastle took advantage of their newfound fame in Saudi Arabia, signing arrangements with Noon, Sela, and Saudia as shirt sponsors and airline partners.
A five-year arrangement with Adidas at £40 million per season signified a significant boost from their previous £5 million per season pact with Castore.
The Magpies reached an arrangement with Sportsbet.io to become the club’s betting partner in 2023, while the most recent announcement was a multi-year marketing collaboration with Quidd.
Newcastle’s commercial success is reflected on their club website, which now has 11 key commercial partners.
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